The Community Market for Makers & Shakers on Saturday, October 14th was my first live shoe event. Hosted by NextFab in North Philadelphia as part of DesignPhiladelphia, I had a great day of feedback, networking and fun and oh yeah a few sales.
My second generation RoxAnneLava Signature samples in whole sizes 5-11 debuted to the public. I offered 2 options for orders, my holiday leather collection in black or cranberry patent/silver or cranberry crackle/ gold or red metallic, OR a new offering of up-cycled leathers that are waste materials from a furniture manufacturer in black/red/brown. My 1st generation Signature prototypes, 3 sample pairs and logo tees were also available. It was great to have people see, try on and react to my shoes.
These events are always best for exposure and networking and Saturday did not disappoint. I gained about a dozen new email subscribers, sold some product, got some ideas and feedback and connections on the shoes from people who don’t know me and met some new potential partners for a couple of really interesting initiatives.
I’ve been a maker and had making businesses for most of my adult life. It’s great to watch this new one grow. I am pleased with the positive response. It’s gratifying to work toward my personal and professional goals. A day like Saturday validates I am on the right path.
There’s something cookin’ in the studio. After several months of making and selling my RoxAnneLava Signatures, I’ve entered the prototyping stage for the RoxanneLava Classic. She’s a beauty! A bit less edgy and a little more refined. A little more Audrey (Hepburn) and a little less Joan (Crawford).
Based off last 376, the RoxAnneLava Classic will be available in whole sizes 5-10. If my glamazons need larger sizes let me know and I’ll get them. She boasts a moderate point and slightly higher flat heel offering subtle sophistication and femininity. But just like RL Signature, she is still very much Bad Ass & Beautiful.
I’m experimenting with some up-cycled options. The pictured idea features a metallic ribbon vamp with a strap detail. I found the ribbon in the Tiger store in Reykjavik. If you haven’t been to Tiger or Reykjavik you should go check out both.
And the winner is…
Online and live polling to determine the most popular strap was interesting. In the end, each option was separated by only 1 vote. Audrey lovers will be pleased to note Black Patent came in 1st. Upholstery Trim was 2nd, Beads 3rd and Scales 4th.
Look for the RL Classic to debut after the New Year. Sign up for my newletter and be one of the first to get your pair with a significant insider discountn code. RoxAnneLava TinyLetter
More up-cycling opportunities and non-leather alternatives are in the pipeline. I hope to offer Signature and Classic styles in 3 options – All leather, Up-cycled materials, & Non-Leather for each delivery beginning in 2018. Let me know if you have any thoughts or connections.
If you are interested in a custom options email me directly for a quote. You can even supply your own materials.
Meet Pixie a pointed-toe flat mule, created on a vintage 1980 last (Ah memories of my wanton youth). Pixie is my first foray into working with soling weight leather. What an experience. The leather I have is thick with a veg tan finish. I think it will make for a sturdy sole, but boy is it hard to cut. After using my scalpel (too weak), a 45mm rotary cutter and leather scissors (both hard to control on curves and often crushed rather than cut) and my regular utility knife, I was defeated.
I couldn’t imagine how I would be able to do it. My hands hurt and were a bit numb. I wallowed in self-doubt and self-pity for about a minute and then did what any self-respecting maker would do – I went took a tour on the internet to see what I could dig up. Someone suggested an Olfa Heavy Duty Utility knife with heavy duty break off blades. Thanks to Amazon Prime, I got my new knife/blades, a 60mm rotary cutter and blades for the 60mm and 45mm the next day. I also got an electric rotary cutter, but I haven’t tried it yet.
The rough edge gave me an opportunity to learn about edge finishing. The insole on this baby is another piece of lighter weight leather. Between the 2 pieces and the heel, I was able to learn to bevel edges, sand and burnish edges. I got to experiment with my Dremel tool which proved to be a life saver.
This shoe is 4 component pieces and again I was working with all cement construction. I knew I wanted a nice finished edge to the upper so I got to incorporate topline tape and I repeated that folded edge that mimics a sewn edge with the construction. Here you can see the folded top edge and skived edges of the upper ready to be glued over the last to the French Beveled insole. ( Another tool in my tool kit!)
Several wrappings and edge finishings later Pixie debuted. Even with a few warts (I need to get the upper flatter to connect more seamlessly with the sole), I love her shape, style and spunk. She’s mine to test as we transition into Fall. I definitely need some more work on cutting veg tan sole material and finishing these edges. The only way to get better is to do it, so I carry on.
Recycling experiment: What would I get if I took apart a shoe I didn’t like so much and a Betsey Johnson hand bag that didn’t cut it and created a new shoe? This is the question I asked myself in June as the Shoe Symposium grew closer. I hadn’t made any shoes in over year and I was determined to make something so I could get back into making and get some feedback as well.
I started by breaking down a very inexpensive pair of sandals. The wedge fit well, but I never liked the upper. No problem. I had a Betsey Johnson hand bag that had great leather and hardware, but I hated the style. So I broke that down as well.
I knew I wanted to use cork for the insole. I like a slightly textured insole so my feet don’t slip. I used cement to cover the insoles and some clamps to help keep them tight while they dried.
Next, I prepared straps. Some went through vintage buckles. Others had hardware. I explored the potential on forms:
And on feet:
I made my final choice and put it all together:
These were entered into competition at the Shoe symposium primarily for feed back. I knew there were quite a few mistakes, but I wanted to pros to tell me what they saw, both good and bad. The critics did NOT know these were recycled.
As with all design critique, I got quite a range. On the craft side, I needed to work on my insole and outsole alignment and getting my straps symmetrical on both feet. Other comments included a discussion of leather to hardware weight and I had worn them too much for competition (these were recycled soles).
The critics were split on the cork insole cover. (I used this because I wanted to work with cork.) One critic loved the juxtaposition of cork with the metallic. One critic said the cork was too casual with the metallic. One critic did not comment.
I am thankful for the feedback and continue to work to correct the craft issues with each pair I make. I’m proudof the aesthetics and I’m happy to wear them. This recycling experiment makes me happy. I have the style shoe I like with the leather and hardware that suits me. These are truly greater than the sum of their parts.
Eye candy – works of art in leather. It’s arrived. Thank you Amazon Prime. Welcome to my bookshelf – Moreschi The Italian Art of Shoemaking: Works of Art in Leather, edited by Cristina Morrozi, photographed by Giò Martorana and produced by Rizzoli. This book traces the heritage of artisan culture & craft in Italian shoe production using the premiere brand, Moreschi as a model. Known for exacting standards and unique style, Moreschi produces every pair of shoes from design stage to retailer on-site. Breathtakingly beautiful for your coffee table. Instructive for the shoe purist.