SOS – Save our Soles or Souls

The footwear industry can be environmentally damaging, enter SOS (Save our Soles), a design consultancy that merges tradition practice with technology to provide innovative and creative footwear. Masterminded by visionary, Ridhwana Shaik, this consultancy promises passionate design, conceptualization and sustainable manufacture and offers limited quantity, great quality, and uniquely African aesthetic.

SOS fold
SOS fold
SOS - MonkyNutz
SOS – MonkyNutz

Some projects include: MonkyNutz, a uni-sex kids range that is eco-friendly, created from organic cotton and recycled shoes; SOS fold ups made from 100% African cotton and recycled soles; and the Meshuga brand that provides wood soles from the scavenged wood of Jacaranda tree combined with leather by products from the meat industry that are veg-tanned used as uppers.

SOS - Meshuga
SOS – Meshuga

Most of all I like the tag line: “Leave behind a legacy of great footwear, not a landfill of wasted shoes.” A great thought for today or any day.

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