The Art of the Mule – Something New for 2019!

New Year’s Resolutions

It’s 2019 and I’ve been reflecting on the first 18 months of RoxAnneLava. It’s been an incredible journey. Among other things, I’ve gone from one style offered in limited numbers online, the Signature to a second style, the Classic. Both are offered in Made to Order (RL-MTO) and Off the Rack (RL-OTR) options in leather, cork, fabric and ribbon. I’ve also launched the PopUp and shown in Philadelphia, Maryland and New Jersey.

The Art of the Mule Combines – Working Smarter, Not Harder

The Art of the Mule, my tumblr blog is truly my hommage to my favorite ongoing online fashion project, Burberry’s Art of the Trench, but keeping up with 2 blogs has been a challenge. In 2019, I’ve decided to combine my tumblr blog, with my RoxAnneLava blog. After all, both blogs are dedicated to all things mule.

I’ll continue to share my journey and as a cobbler and shoe designer through both platforms in one place. I invite you to comment, submit an image or ask the cobbler (that’s me) a question. Just click on a post from the feed on the right to follow the tumblr and submit.

RoxAnneLava PopUp - the art of the mule
RoxAnneLava PopUp

South Philadelphia Stories

I’m loving my PopUp set up. It’s easy up and down, totally me and the brand. I found the suitcase on ebay and it is a Belber. Here’s why I had to have it: “The Belber company was established in 1891 when two school-age brothers, Aaron and Henry Belber, scraped together $200 and started making luggage in a South Philadelphia basement. The Belber brothers, ages 14 and 17, worked 10 hours a day, six days a week, hand-stitching luggage.” —Wikipedia, Belber.

So I spent a bit more than $200 to get started, I’m a bit older and I don’t work six days a week, but I do make hand made shoes in my South Philly basement studio. Here’s another fun fact. I checked the conversion of $200 in 1891 to 2017 and it’s equal to $5400 and change. Hmmm. That’s pretty close to my initial investment. Maybe I’m not that different from the Belber brothers after all.

RoxAnneLava PoppingUp All Over

I’ll be doing more live events in 2019 and I’m considering a traveling shoe tour kind of like Sisters of the Traveling Pants. Stay tuned and stay in the loop follow me on FaceBook and Instagram or sign up for my newsletter. It’s going to be an exciting year. Buckle your seat belts and join me for the ride.
–Anne

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