The Community Market for Makers & Shakers on Saturday, October 14th was my first live shoe event. Hosted by NextFab in North Philadelphia as part of DesignPhiladelphia, I had a great day of feedback, networking and fun and oh yeah a few sales.
My second generation RoxAnneLava Signature samples in whole sizes 5-11 debuted to the public. I offered 2 options for orders, my holiday leather collection in black or cranberry patent/silver or cranberry crackle/ gold or red metallic, OR a new offering of up-cycled leathers that are waste materials from a furniture manufacturer in black/red/brown. My 1st generation Signature prototypes, 3 sample pairs and logo tees were also available. It was great to have people see, try on and react to my shoes.
These events are always best for exposure and networking and Saturday did not disappoint. I gained about a dozen new email subscribers, sold some product, got some ideas and feedback and connections on the shoes from people who don’t know me and met some new potential partners for a couple of really interesting initiatives.
I’ve been a maker and had making businesses for most of my adult life. It’s great to watch this new one grow. I am pleased with the positive response. It’s gratifying to work toward my personal and professional goals. A day like Saturday validates I am on the right path.
It’s time to get back to my journey and sharing it with you. I’ve had a very shoe- centric 3 months. It’s been exciting and exhilarating and best of all, I’ve carved a path forward with my business.
As many of you know, I had not been able to practice my shoe making skills. My full-time job and personal issues were keeping me very busy. Last summer, I made a decision to make some big changes that would allow me to focus on shoe making. I’ve stepped down from my full-time teaching position as of August 31, 2016. I’ve beefed up my consultancy, ONO made in the 191.
I attended a Shoe Symposium in Ashland, Oregon and re-connected with my teacher Bill Shanor from Bonney & Wills. The biggest gain from this experience was a bunch of small quantity suppliers. These relationships have been critical in my path forward. I also made a connection with Iron Horse Boots who has a similar business model to me. I am hopeful we can collaborate and support each other as we move forward.
Since May, I’ve been working on making. I started with a recycled sandal and since have moved into 6 styles of women’s sandals. I’ll share each with you in my next posts. The plan is to work on my craft, work through prototyping and have the prototypes tested. So far so good. I’m concentrating on cement construction just now.
The next batch will include sewing with my fabulous new (to me) Singer Post Bed Machine. I’m partnering with screenprinter/bag maker, Tim Eads. His fabric, my designs to make a men’s loafer style deck shoe and women’s espradrilles. The bases have just arrived via Esty.
I’m back and ready to share my journey with you. Sit back and enjoy.
Eye candy – works of art in leather. It’s arrived. Thank you Amazon Prime. Welcome to my bookshelf – Moreschi The Italian Art of Shoemaking: Works of Art in Leather, edited by Cristina Morrozi, photographed by Giò Martorana and produced by Rizzoli. This book traces the heritage of artisan culture & craft in Italian shoe production using the premiere brand, Moreschi as a model. Known for exacting standards and unique style, Moreschi produces every pair of shoes from design stage to retailer on-site. Breathtakingly beautiful for your coffee table. Instructive for the shoe purist.
The footwear industry can be environmentally damaging, enter SOS (Save our Soles), a design consultancy that merges tradition practice with technology to provide innovative and creative footwear. Masterminded by visionary, Ridhwana Shaik, this consultancy promises passionate design, conceptualization and sustainable manufacture and offers limited quantity, great quality, and uniquely African aesthetic.
Some projects include: MonkyNutz, a uni-sex kids range that is eco-friendly, created from organic cotton and recycled shoes; SOS fold ups made from 100% African cotton and recycled soles; and the Meshuga brand that provides wood soles from the scavenged wood of Jacaranda tree combined with leather by products from the meat industry that are veg-tanned used as uppers.
Most of all I like the tag line: “Leave behind a legacy of great footwear, not a landfill of wasted shoes.” A great thought for today or any day.
I am black patent crazy. Over the past year I’ve purchased 4 pairs of black patent boots to add to my collection bringing my total to 5. Why you ask? Black patent is one of the most versatile shoe materials ever. It adds a bit of shine to any daytime outfit and glamor to any evening or special occasion attire. It works well in all weather needing just a quick wipe down with a damp cloth and mild soap if necessary. Scuffs and scratches can be removed with special purpose cleaners on the market. Over time, it may loose the high shine, but it will maintain an interesting rubbery look. This black patent go go, Cynira at ShoeDazzle is on point at about $39 for VIPs.
True patent leather starts with a fine grain leather that is coated to create a glossy finish. Imitations are poromeric imitation leathers like Dupont’s Corfam. Whether you choose real or imitation you can’t go wrong with this addition to your wardrobe.
Here is an excellent choice for Men:
As my friend Phil Silverstone says, “Just bought these amazing Converse high top black patent sneaks for an upcoming tux event and then to wear with my white Levi’s in the summer…”