I re-discovered a delightful little book filled with shoe wisdom this week, The Shoes of Salvation by Edward Monkton. My favorite shoe enabler gave me this book as a gift. It is worth remembering the lessons imparted in the tiny tome. Shoes do offer happiness, pleasure and ecstasy, although they often come at a cost and I’m not just talking about dollars and cents. The most beautiful shoes can pinch, hurt and cause pain. When you feel that agony, just remember it is the shoes reminding you of their presence! Grin and bear the agony knowing that a pair of fabulous shoes really can make you feel beautiful and complete. Find a seat, preferably where you can show them off;)
One of my favorite shoe designers is John Fluevog. Since the 80’s his brand has been creating some of the most interesting and wearable designs around. I have quite a collection. These are some of my recent faves. They have the perfect balance of masculine/ feminine, combine many “of the moment” trends and are comfortable. My mantra is generally “Badass and Beautiful”. These definitely fit the bill – real statement making shoes.
Recently I was able to go to Vancouver and see the flagship store in the Gaslight district. It is beautifully light and airy. The first floor is the sales floor and the design goes on upstairs. Sadly, one can’t explore the design space, but it is exciting to be in the same place where creative juices and prototyping are happening. Overall, the brand makes a great connection with their customer and is interested in customer input. Their website sports an open source footwear opportunity that allows the community to submit their ideas. Several have been put into production. The site supports online sales, community interaction, and the stores, telling the Fluevog story and establishing the lifestyle brand.
I’m sure it is no surprise that I found 2 styles that I wanted in Vancouver. At $300-$400 Canadian dollars a pop and a poor USD exchange rate, not to mention VAT, I only purchased one pair. Unfortunately for my bank account, I just couldn’t get the second pair out of my head. I couldn’t find them locally so to the web I went. Yep, I bought them! They shipped from a US store. From the order confirmation to the package that arrived, Fluevog uses every opportunity to engage the customer in the brand. Enjoy!