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RoxAnneLava Monday Mission 1 February, 2021

Mission List Feb 1

This weeks Monday Mission was a Solopreneur challenge. Time to put the business admin hat on and take care of some Marketing. I sent out my monthly newsletter, added an article to my listing on njweddings.com and prepared a package to send to the winner of a giveaway I offered at my most recent bridal showcase.

Those were the tasks, but I shared a whole lot more. Missed the show but want to know about my strategies and tools? Watch the recording on my YouTube playlist – 2021 A Shoe Odyssey.

Each week I share whatever my Monday Mission might be from all areas of my business: making, operations, or admin. I share my strategies, processes and the tools I use to run my one woman show.

AND I’m not afraid to share my mistakes and failures. I’m learning a new to me platform, Restream (restream.io), that allows me to go live on FB and YouTube (other platforms too) at the same time, collecting all comments in space. While I’m pretty good at tech, there is still a learning curve. Watch each week as I adapt to this new technology.

Being an entrepreneur requires that you embrace failure, adapt, be resourceful and push through adversity. It’s not easy if it was everyone would be an entrepreneur. Join me in my journey.

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2021 Shoe Odyssey Begins

Yesterday I launched the RoxAnneLava Monday Mission, live via Facebook and YouTube. I’ve been using a new to me platform called Restream and there were of course the typical hiccups with new tech. I am sure next week will be better. I invite you to follow me on Facebook @Roxannelava or to Subscribe to my YouTube Channel.

Each week, I bring you a one-hour behind the scenes look into the life of a maker/solopreneur. My mission will cover whatever task I need to complete during the week from shoe making to marketing. You’ll come away with an understanding of the many diverse skills necessary to hang out your making shingle.

This past week I discussed a prototype I am making this week for a new product offering, couples soft sole slippers. This exclusive package includes 2 pairs of matching scuffs built around a shearling (or faux shearling) insole. Of course you’ll be able to buy a pair for one. You can watch my progress on the prototype by following me on instagram @roxannelavarox. Today I cut and glued the insole and made a couple of functional and design decisions. I hope to finish the prototype tomorrow to introduce at my Virtual Wedding Showcase tomorrow evening.

Here’s some of what we discussed yesterday:

  1. lasts
  2. toe spring
  3. pre-made components
  4. where to get supplies
  5. and the best way to learn about how something is made

Want to know more? You can watch the recorded sessions on my YouTube playlist – 2021 Shoe Odyssey.

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Making Shoes Makes Me Happy – I’m choosing to be happy in 2021

“If Leonardo DaVinci was alive today he would likely have invented must of the technology we have today. If he didn’t invent it I know he would ABSOLUTELY use technology as a tool. “
–Anne Cecil, Owner/Designer/Maker, RoxAnneLava Shoes

When I first started my shoe business, it was my intention to use new technology, 3D Scanning, Printing, Milling, combined with traditional shoe making technique to make customized shoes for women of a certain age;) That is the business I wanted and in 2021 that will be the business I will create.

Over the past few years, I have practiced my craft and become a master maker of flat mules. I continue to practice traditional techniques with heels and wedges. AND I keep working within the confines of the concept of ‘mules’. I’m making progress in my practice, design and development.

I’ve invested in some old sewing machines, a 1938 Singer home sewer’s workhorse and a 1913 Singer Post Bed from a local-ish shoe factory. It’s been several years now and NEITHER one is up and running.

I invested in a Fabtotum 3D scanner/printer/miller through a kickstarter. Also NOT yet up and running. (Although I have made some progress with an older desktop computer to run it.)

I invested in a Cricut and you guessed it – NOT YET UP AND RUNNING.

I keep putting these tasks off because of their learning curves. Ridiculous! It’s time to take the time. 2021 is the year. I’ll be tackling these machines and methods, melding new and old into the business I want. I invite you to join me on my journey. Check out my progress – 2021 A Shoe Odyssey.

–Happy New Year! XOA

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ROXANNELAVA HOLIDAY GIFT GUIDE 2020
–Something for every shoe enthusiast on your list

This year more than ever it is important to shop small, shop local and shop your values. As you well know, the pandemic is negatively impacting small businesses all over in a very real way. RoxAnneLava elves have been busy in the workshop creating holiday offerings for every shoe fanatic on your list.  I could really use your support this holiday season.

FOR THE SHOE FAN:
Key ring, Ornament or Pendant – You Decide!

Each quirky style is based on a RoxAnneLava design and made from my leather off-cuts/waste. BONUS – your purchase helps me work toward ZERO WASTE!  Choose your style. I choose your colorway.

$10.00

FOR THE ECO-NISTA:
The Place Mat Slipper
Plastic or foam placemats, combine with other reusable and readily available household items to create your next fashionable slide.

Built around a red/gold insole and rubber outsole combined with a festive upper, your pair is guaranteed to have sparkle, texture and shine.

Order by December 11th to guarantee Christmas delivery!

$25.00

FOR THE COMFORT CONNOISSEUR:
Cozy Wool Slippers
Hand made to get or give. 100% felted wools = Cozy Toes for ALL your ladies.  Pick your size – Pick your fabric – Pick your color – Place your order.

Order by December 11th for guaranteed December 25th Delivery!

$35-$75

FOR THE HOSTESS WITH THE MOSTESS:
Hostess Slippers
Popular with 17th Century French Courtiers this festive slipper is the best choice for at home entertaining.

Your pair includes a festive fabric upper with a felted insole and lining.

Chic, comfortable, cozy.

Order by December 11th for guaranteed delivery by December 25th!

$150

FOR THE SLOW FASHION PATRON:
Support Your Local Artisan – Become a patron today?

Support RoxAnneLava and solopreneur Artisan Craft Maker, Anne Cecil – Become a Patron Today through RoxAnneLava’s community supported Artisan program. Options to keep or gift: The Enthusiast, The Collector, The Advocate, and The Ambassador.

$40-$675

WHEN ALL ELSE FAILS – help her choose her own with RoxAnneLava Badass Bucks! Available in denominations from $10 -$250

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A Shoe Lineage

I am a clinical psychologist by training turned fashion designer, but I’m still doing both. Fashion has always been a love of mine. And it’s so interesting to have this conversation with you. Because really my first love was shoes, even though I have a clothing brand now.

I really fell in love with shoes because of my mom. I continue the lineage of this love for fashion that the women in my family have. My mom had a ton of shoes when I was growing up. Her closet would be over run with shoes, heels, different colors… I remember being so fascinated by them. I knew where they were. I knew where to go to find this pair. We had a hardwood floors in our home. Her room was on one end of the hallway and a bathroom was on the opposite end. I would just love to go in and find a particular pair of shoes and walk the hallway. They were too big and I was always trying to work the runway.

A particular pair that I have remembered throughout my life were a pair of dark grey perforated leather pumps. And they had a small peep toe. For some reason I was very intrigued by that tiny peep toe. There wasn’t a lot of toe out. It was truly a peep at the toes, but it was intriguing to me.

I remember longing for the day when I could just take her shoes and keep them for myself. Actually, that ended up being my first shoe heartbreak because I grew up in that house my whole life until it was time for college. And then we ultimately moved. Unfortunately there was a lot of stuff that was lost and things that we ended up not taking so I don’t have the shoes.

As I became a young adult, I fell in love with BCBG and BCBG Girl shoes. It wasn’t intentional. I would be in the mall and fall in love with a pair of shoes and then another and another and so on and they just all happened to be BCBG Girl shoes. These blue fishskin sandals harken back to that perforated peep toe that I fell in love with years ago. I love heels and shine and this color really adds a pop!

–Nicole Muhammad, Sew Elevated

Want to hear more about Nicole’s shoe lineage? Listen to our full discussion on my KindredSoles podcast.