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Preparing a New Product Launch

This week on RoxAnneLava’s Monday Mission we discussed the a new product I am adding to inventory and how to package, price and promote it. I’ve been struggling with a way to really show my shoes online and I came up with a virtual “Show Us Your Shoes” Pedi Party. Guests receive a curated Pedi Party pack including Foot Soak, Foot Scrub, nail polish, a cocktail recipe, sweet treats, a BadAss & Beautiful button, along with themed party swag. Up to 10 people meet me online where I’ll take on a tour of all the wonderful possibilities available when you order a pair of RoxAnneLava made to order customized mules.

The Pedi pack will be available as a stand alone to gift or keep. Everyone needs a little self-care AND Spring is just around the corner so it’s time to get those feet ready for a grand reveal.

I like to keep it personal, special and a little cheeky using hand written touches; ribbon and tissue; and BadAss & Beautiful buttons. AND of course I like to keep it on Brand.

Watch the epsiode here. As always, I’ve been evolving the product this week. Check IG: roxannelava.shoes for an update.